Redo
Director of Lifecycle Marketing
Draper, UT, US · Director · Full-time · Posted Oct 14, 2026
- Experience
- 7–10 years; at least 3 years owning programs end to end.
About the job
Own and build Redo’s lifecycle marketing programs across email, in-app messaging, and SMS to generate pipeline, onboard merchants, drive product adoption, and improve retention.
What you'll do
- Create and run lifecycle campaigns for prospecting, onboarding, activation, cross-sell, retention, and win-back; partner with sales and product teams on journeys and triggers.
- Set program metrics and testing plans, and report on pipeline, time-to-value, adoption, and retention.
- Build the lifecycle and customer marketing team as programs scale.
What they ask for
- 7–10 years in B2B SaaS lifecycle, customer, or email marketing, including at least 3 years owning programs end to end.
- Built lifecycle programs from scratch and can show results from onboarding, adoption, and expansion journeys.
- Experience with both prospect nurture that produced pipeline and customer programs that improved retention or expansion.
- Can point to revenue impact such as pipeline, attach, or net retention; fluent in using modern AI tools to research, write, and ship faster.
Nice to have
- Lifecycle marketing experience at a high-growth startup; ecommerce, Shopify ecosystem, or merchant-facing SaaS experience.
- Hands-on with HubSpot, Marketo, or similar; experience with usage-triggered campaigns or customer advocacy programs.
Tools
email, in-app, SMS, HubSpot, Marketo
AI focus
Use modern AI tools to research, write, and ship marketing work faster.
Model-written summary · the original posting is authoritative