Relay
Account Based Marketing Manager
Raleigh, NC +1 · Manager · Full-time · Posted Jan 28, 2026
- Location
- Raleigh, NC
Raleigh, NC, United States - Experience
- 3–5 years in ABM, field marketing, or sales acceleration.
- Education
- Bachelor's Degree or equivalent experience in a related field.
About the job
Build and lead Relay’s account-based marketing program, partnering with Sales and cross-functional teams to accelerate complex deals and expand key accounts.
What you'll do
- Create and scale Tier 1 and Tier 2 ABM playbooks, campaigns, and processes, coordinating with Growth Marketing on Tier 3 accounts.
- Partner with sellers on deal-specific campaigns and sales assets, and work across teams to align marketing with active sales cycles.
- Measure campaign engagement, pipeline influence, and deal velocity; improve attribution and use segment insights to guide marketing.
What they ask for
- 3–5 years of experience in ABM, field marketing, or sales acceleration, including working closely with Sales to create pipeline and accelerate complex B2B deals.
- Strong understanding of ABM platforms and CRM systems; able to use intent data to prioritize accounts.
- Entrepreneurial self-starter comfortable with ambiguity and building a program from the ground up.
- Exceptional communication and presentation skills.
Tools
AdRoll, Demandbase, Hubspot
AI focus
Relay uses AI tools to transcribe and summarize interviews for internal hiring; candidates may opt out without impact to their candidacy.
Model-written summary · the original posting is authoritative