Ripple
Senior Manager, Marketing Analytics
$170K–$200K
New York, NY, United States · Manager · Full-time · Posted Oct 6, 2026
- Experience
- 5+ years in marketing analytics, growth analytics, or a related field.
About the job
Leads growth marketing analytics and measurement, building reporting and attribution capabilities that guide investment decisions and connect marketing spend to pipeline and revenue.
What you'll do
- Own end-to-end growth marketing measurement, dashboards, reporting, and insights.
- Analyze attribution, ROI, CAC, LTV, and advertising spend; support forecasting and budget decisions with Finance and RevOps.
- Use AI and machine learning to improve attribution, generate insights, automate analytics, and support experimentation.
What they ask for
- 5+ years of experience in marketing analytics, growth analytics, or a related field.
- Deep expertise in growth marketing measurement across the funnel and hands-on experience with Salesforce CRM and marketing data pipelines.
- Proficiency in SQL and data visualization tools such as Tableau, Looker, or similar.
- Experience with attribution modeling, media mix modeling, and/or incrementality testing; proven forecasting and budget analysis in partnership with Finance and Revenue Operations.
Nice to have
- Experience with Python or R.
- Familiarity with AI and machine learning concepts for marketing analytics, such as predictive modelling, anomaly detection, or automated insights.
Pay
$170,000 — $200,000 USD (annual base salary; NY positions)
Tools
Salesforce CRM, Tableau, Looker, MCI, SQL, Python, R
AI focus
Uses AI and machine learning for attribution modeling, predictive insights, trend identification, workflow automation, and more scalable marketing measurement.
Model-written summary · the original posting is authoritative