Rippling
Growth Lead, SEM
$196K–$245K
Hybrid (New York, New York, US) +1 · Hybrid · Full-time · Posted Oct 12, 2026
- Location
- Hybrid (New York, New York, US)
Hybrid (San Francisco, California, US) - Experience
- Typically 10+ years in SEM or performance marketing.
About the job
Own and execute B2B paid search strategy to grow qualified pipeline and revenue efficiently, while improving SEM practices across the team.
What you'll do
- Manage SEM strategy, execution, budgets, forecasts, and business outcomes across Google Ads and Microsoft Ads.
- Plan and run experiments, measure incrementality, optimize bidding and measurement, and improve the acquisition funnel.
- Advise stakeholders, mentor marketers, and build shared frameworks, QA safeguards, and AI-assisted workflows.
What they ask for
- 10+ years in SEM or performance marketing, including hands-on B2B paid search and sales-assisted acquisition with longer buying cycles.
- Advanced Google Ads and Microsoft Ads expertise and a record managing multi-million-dollar budgets.
- Experience with CRM data, offline conversion imports, and measurement for longer sales cycles.
- Strong Excel or Google Sheets skills and proficiency in SQL or demonstrated ability to use AI tools and agents for data analysis.
Nice to have
- Experience with Marketing Finance or IT software, or direct partnership with Sales or SDR teams.
- Experience with Contentful or similar content management systems.
Pay
USD 196,000–245,000 per year (base salary)
Tools
Google Ads, Microsoft Ads, Excel, Google Sheets, SQL, Google Analytics, Google Tag Manager, Contentful
AI focus
Evaluate AI Max, Performance Max, automated bidding, and AI tools and agents for data analysis; build AI-assisted workflows to improve execution and analysis.
Model-written summary · the original posting is authoritative