Rippling
Product Marketing, Platform and AI (Based in SF, NYC or Seattle)
$132K–$245K
Seattle, WA +2 · On-site · Full-time · Posted Jun 18, 2026
- Location
- Seattle, WA
New York, NY
San Francisco, CA - Experience
- 6–10+ years.
About the job
Own the go-to-market narrative, positioning, launches, sales enablement, and adoption strategy for Rippling’s platform and AI capabilities.
What you'll do
- Develop positioning and launch strategies for platform and AI products, partnering with Product, GTM, brand, and leadership.
- Evolve the platform and AI narrative, tailor messaging to technical and business audiences, and train Sales teams.
- Create launch, sales enablement, and product content, and measure impact on outcomes such as win rate and AI attach rate.
What they ask for
- Experience marketing technical products at a fast-paced B2B SaaS company, with platform or AI product positioning experience.
- Technical fluency with APIs, data models, and AI/ML capabilities.
- Experience with distribution strategy and tying work to measurable business outcomes.
- Strong copywriting and storytelling skills for translating technical concepts into accessible messaging.
Nice to have
- Experience with platform, data, or AI products and modern data stack technologies such as Snowflake, Databricks, BigQuery, Fivetran, dbt, or Looker.
- Experience with dual-audience messaging or a portfolio spanning launches, sales enablement, and written or video content.
Pay
USD 147,000–245,000 per year (base salary); USD 132,300–220,500 per year (base salary)
Tools
Data Cloud, BI/analytics, APIs, Snowflake, Databricks, BigQuery, Fivetran, dbt
AI focus
Market and launch AI capabilities, including plugins, skills, and automations; develop messaging, sales enablement, and adoption strategies.
Model-written summary · the original posting is authoritative