Rippling
Senior Lifecycle Marketing Manager
$99K–$195K
New York, NY +2 · On-site · Manager · Full-time · Posted Jul 1, 2026
- Location
- New York, NY
San Francisco, CA
Minneapolis, MN - Experience
- 6+ years; growth marketing experience is a plus.
About the job
Build and operate Rippling’s self-serve lifecycle funnel, using campaigns and experiments to convert trial users, grow customer accounts, and drive revenue.
What you'll do
- Design and scale lifecycle architecture and programs, including trial-to-paid journeys and upsell motions.
- Run lifecycle campaigns end-to-end, from targeting and copywriting through performance analysis.
- Analyze funnel performance, run experiments, and coordinate lifecycle operations across Marketing, Sales, and MOps.
What they ask for
- 6+ years of lifecycle or demand marketing experience at high-growth B2B SaaS companies.
- Experience building lifecycle programs from 0 to 1 and driving activation, retention, and customer LTV.
- Proven success across PLG and SLG motions, including designing their handoff.
- Hands-on experience with Hubspot and Iterable, Salesforce data, and SQL or Snowflake queries.
Nice to have
- Growth marketing experience.
- Experience with Outreach or similar sales sequencing tools.
Pay
USD 117,000–195,000 per year (base salary); USD 105,300–175,500 per year (base salary); USD 99,450–165,750 per year (base salary)
Tools
Iterable, Snowflake, Salesforce, Hubspot, SQL, Outreach
Model-written summary · the original posting is authoritative