Ro
Director, Integrated Marketing
$182K–$214K
New York, NY · Hybrid · Director · Full-time · Posted Sep 18, 2026
- Experience
- 10+ years.
About the job
Leads strategy and execution for Ro’s priority consumer marketing campaigns, coordinating teams and channels from planning through launch and performance review.
What you'll do
- Develop campaign strategy and architecture across paid, owned, and earned channels, including channel roles, sequencing, and key moments.
- Lead cross-functional teams and campaign operations, aligning priorities, timelines, decisions, and execution.
- Assess campaign performance and establish feedback loops to improve future integrated campaigns.
What they ask for
- 10+ years of experience in integrated marketing, brand marketing, consumer marketing, or related roles within a high-growth consumer, DTC, or digitally native business.
- Track record of personally leading large, cross-channel consumer campaigns from strategy through launch.
- Experience coordinating campaigns across paid, owned, and earned channels.
- Experience partnering with Brand/Creative, Product Marketing, Growth/Performance Marketing, Social, Communications/PR, and Lifecycle/CRM teams.
Pay
$182,300 to $214,500 USD base salary
Model-written summary · the original posting is authoritative