Roblox
Growth Marketing Manager Lead
$216K–$257K
San Mateo, CA, United States · Manager · Full-time · Posted Jul 21, 2026
- Experience
- 12+ years.
- Visa sponsorship
- For US-based roles, the company may be unable to employ candidates whose work authorization relates to certain U.S. visa categories or support future H-1B sponsorship at this time.
About the job
Leads global growth marketing programs and experimentation to increase Roblox user acquisition, engagement, retention, and monetization.
What you'll do
- Lead growth initiatives across acquisition, reactivation, influencer, and product-led programs, including multimillion-dollar marketing investments.
- Design experiments and measurement frameworks; partner with Data Science to evaluate incrementality, attribution, lifetime value, retention, and monetization.
- Work cross-functionally to improve the user journey and build new growth channels, personalization, and AI-enabled workflows.
What they ask for
- 12+ years of experience in Growth Marketing, Product Growth, Performance Marketing, or related disciplines at a high-growth consumer technology company.
- Advanced SQL proficiency and experience working with large datasets.
- Expertise in experimentation, incrementality measurement, attribution, cohort analysis, causal inference, LTV, retention, monetization, and unit economics.
- Experience partnering with Product, Engineering, and Data Science; demonstrated ability to leverage AI and familiarity with responsible AI practices.
Nice to have
- Experience scaling a global consumer marketplace, gaming or social platform, or creator ecosystem; or with personalization, recommendations, automation, or machine-learning optimization.
- Experience managing paid media budgets of $10M+ annually.
Pay
USD 216,160–257,440 annual base salary (San Mateo headquarters roles).
Tools
SQL, Google, YouTube, Meta, TikTok, Apple Search Ads, DSPs, AI
AI focus
Use AI to improve decision-making, accelerate workflows, and increase organizational effectiveness; apply AI and personalization to improve user outcomes, with attention to quality assurance, risk mitigation, and governance.
Model-written summary · the original posting is authoritative