Roblox
Senior Growth Marketing Manager
$176K–$216K
San Mateo, CA, United States · Manager · Full-time · Posted Jun 3, 2026
- Experience
- 8+ years; no alternative stated.
- Visa sponsorship
- For US-based roles, the company may be unable to employ candidates with work authorization related to certain U.S. visa categories or support future H-1B sponsorship at this time.
About the job
Leads Roblox’s global growth marketing programs and experiments to acquire, engage, and retain users while driving measurable business growth.
What you'll do
- Lead growth initiatives across user acquisition, reactivation, paid influencer, and product-led growth; manage and optimize marketing investments.
- Design experiments and measurement frameworks, partnering with Data Science to assess incrementality, attribution, LTV, retention, and monetization.
- Partner across Product, Engineering, Design, and Data Science to improve the user journey and develop scalable growth strategies.
What they ask for
- 8+ years of experience in Growth Marketing, Product Growth, Performance Marketing, or related disciplines at a high-growth consumer technology company.
- Advanced SQL proficiency and experience working directly with large datasets.
- Deep understanding of experimentation, incrementality measurement, attribution, cohort analysis, causal inference, LTV, retention, monetization, and unit economics.
- Demonstrated experience leveraging AI to improve decision-making, accelerate workflows, and increase organizational effectiveness; familiarity with responsible AI practices.
Nice to have
- Experience scaling a global consumer marketplace, gaming or social platform, or creator ecosystem.
- Experience with personalization, recommendation systems, growth automation, machine-learning-driven optimization, or paid media budgets of $10M+ annually.
Pay
$176,450 USD–$216,160 USD base salary (annual salary range; San Mateo headquarters roles)
Tools
SQL, Google, YouTube, Meta, TikTok, Apple Search Ads, DSPs
AI focus
Leverage AI to improve decision-making, workflows, and organizational effectiveness; explore AI and marketing technology for user outcomes and efficiency, with attention to quality assurance, risk mitigation, and governance.
Model-written summary · the original posting is authoritative