Rover
Director, Pet Parent Journey & GTM
$173K–$230K
Seattle · Hybrid · Director · Full-time · Posted Oct 21, 2026
- Experience
- 10+ years in one or more of product marketing, B2C go-to-market, lifecycle or CRM leadership, product management, marketing, general management, or consulting in marketplace, platform, or two-sided business contexts.
- Education
- Bachelor’s degree. Marketing or business degrees preferred.
About the job
Leads the global go-to-market strategy, communications, messaging, and customer journey for Rover’s pet parent-facing products and initiatives.
What you'll do
- Set go-to-market positioning, channel, messaging, sequencing, and measurement strategies across services, brands, and countries.
- Own pet parent communications strategy and message architecture, and maintain journey documentation and consistency across touch points.
- Define how pet parent sentiment and feedback are measured, surfaced, and acted on, partnering across teams to align the customer journey.
What they ask for
- 10+ years of experience in one or more listed fields, in marketplace, platform, or two-sided business contexts.
- Experience partnering with Product, UX, Data Science, and Engineering teams on shared roadmaps and metrics.
- Bachelor’s degree.
- Analytical rigor, communication and influencing skills, leadership and coaching experience, and comfort working across US Pacific and European Central timezones.
Nice to have
- Experience in online marketplaces and growing a marketplace’s consumer demand side at scale.
- Experience with lifecycle or CRM programs, building go-to-market frameworks, customer advocacy or community programs; Master’s degree.
Pay
$172,779 - $229,797 USD base salary; 15% bonus (amount not specified)
Model-written summary · the original posting is authoritative