Rover
Marketing Manager, Paid Social
$129K–$172K
Seattle · Hybrid · Manager · Full-time · Posted Sep 16, 2026
- Experience
- 8+ years; experience managing $5M+ paid social budgets.
- Education
- Bachelor's degree required; equivalent work experience counts too. Master's degree in a quantitative or business field is a plus.
About the job
Leads paid social strategy and execution across US and international markets, balancing customer acquisition with brand awareness and coordinating paid campaigns with organic, influencer, and brand activity.
What you'll do
- Plan, build, optimize, and report on paid social campaigns, budgets, audiences, and creative tests across Meta, TikTok, Reddit, Snapchat, and emerging platforms.
- Coordinate campaign calendars and content boosting with Brand Social, Influencer, and PR teams; manage paid social agencies.
- Measure performance through funnel metrics and incrementality testing, and recommend how to allocate spend.
What they ask for
- 8+ years managing $5M+ paid social budgets across Meta, Reddit, Snapchat, and TikTok.
- Experience executing campaigns in the US, Canada, UK, and EU.
- Bachelor's degree required; equivalent work experience counts too.
- Experience managing agencies and working with influencer and creator marketing.
Nice to have
- Experience with pet or on-demand marketplace brands.
- Master's degree in a quantitative or business field.
Pay
$129,139-$171,755 USD (first-year salary)
Tools
Meta, TikTok, Reddit, Snapchat, Twitch, Meta Ads Manager, TikTok Ads Manager, Python
AI focus
Use AI, scripts, Python, and SaaS tools to improve workflow automation and capacity.
Model-written summary · the original posting is authoritative