Rover
Senior Marketing Manager
$139K–$205K
Remote +8 · Remote · Manager · Full-time · Posted Aug 12, 2026
- Location
- Remote
Florida
Georgia
Idaho
Michigan
North Carolina
Washington
Texas
California - Experience
- 8-12+ years of relevant experience.
- Education
- Bachelor’s degree required; Master’s degree in a quantitative or business field is a plus, work experience will absolutely be taken into account.
About the job
Leads Rover’s upper-funnel media strategy and measurement to grow new customers, while improving marketing operations through automation and AI.
What you'll do
- Set upper-funnel strategy, goals, and planning; coordinate with Brand and other teams.
- Oversee media buying, agency performance, and budgets across upper-funnel channels.
- Own channel measurement and optimization, and operationalize workflow automation and AI tools.
What they ask for
- 8-12+ years of relevant experience in high-scale media strategy with a consumer brand.
- Hands-on experience implementing Geo-Uplift testing and applying MMM results.
- Experience managing agencies, holding them accountable for results, and managing an RFP process.
- Bachelor’s degree required. Must reside and work remotely from FL, GA, ID, NC, TX, WA, CA, or MI.
Nice to have
- Master’s degree in a quantitative or business field; work experience will also be considered.
- Pet-related brand experience; UK and EU campaign experience; experience implementing AI-driven systems that improve marketing delivery capacity.
Pay
$153,430-$190,766 USD base salary (Greater Seattle area); $139,482-$182,724 USD base salary (Washington State outside of the Seattle area); $139,482-$205,000 USD base salary (California)
Tools
Linear TV, OTT, CTV, Audio, OOH, Programmatic, Scripts, Python, SaaS tools
AI focus
Automate marketing workflows and operationalize AI tools; architect AI use cases for complex business problems and expand the team’s capabilities.
Model-written summary · the original posting is authoritative