Runlayer
Demand Generation Lead
NYC +1 · Hybrid · Full-time · Posted Apr 22, 2026
- Location
- NYC
SF - Experience
- 5–7 years; people management experience managing at least 1–2 people.
About the job
Build Runlayer’s demand generation engine from scratch, spanning acquisition, ABM, lifecycle marketing, marketing systems, and pipeline attribution.
What you'll do
- Build and scale paid acquisition, ABM, landing pages, email and lifecycle programs, and SEO/AEO.
- Set up campaign tracking, lead capture, attribution, reporting, and lead routing in HubSpot; own marketing-sourced pipeline reporting.
- Run growth experiments, partner with product marketing and field marketing, and hire and lead the demand generation team.
What they ask for
- 5–7 years in demand generation or growth marketing at a B2B SaaS, infrastructure, or developer tools company.
- Experience with a sales-led, high-ACV enterprise motion, including six-figure deals and long sales cycles.
- People management experience managing at least 1–2 people; able to start as a hands-on player-coach.
- Track record building demand generation or paid acquisition programs from scratch; hands-on campaign, systems, and reporting skills.
Nice to have
- ABM experience targeting large enterprise accounts; deep technical product background.
- Understanding of SEO and AEO; experience with Profound; AI-native and uses Claude.
Tools
Google, LinkedIn, HubSpot, Profound, Claude
AI focus
Drive SEO and AEO as AI search becomes a core lead source; AI-native use of Claude is listed as a bonus qualification.
Model-written summary · the original posting is authoritative