Salesforce
Senior Growth Marketing Manager
$143K–$217K
Washington - Seattle · Office - Flexible · Manager · Full-time · Posted Oct 21, 2026
- Experience
- 7+ years in growth marketing, lifecycle marketing, SaaS marketing, or PLG-focused roles.
About the job
Leads lifecycle and product-led growth marketing to improve onboarding, conversion, monetization, and account expansion through campaigns, in-product experiences, and experimentation.
What you'll do
- Develop and optimize onboarding journeys, promotional campaigns, and product launch support.
- Manage in-product placements and growth initiatives that guide feature discovery, activation, and self-service upgrades.
- Run experimentation and analyze campaign metrics to improve customer adoption, expansion, and revenue.
What they ask for
- Proven track record designing end-to-end onboarding journeys, promotional campaigns, and product launch support strategies.
- Expertise in acquisition, onboarding, conversion, and expansion campaigns within a SaaS or tech ecosystem.
- Hands-on experience with in-product placements, in-app messaging tools, and lifecycle marketing automation platforms.
- Strong quantitative analysis and experimentation skills, including A/B or multivariate testing.
Pay
$143,400 - $216,900 annually (base salary)
Tools
A/B testing
AI focus
The role uses AI tools in recruiting to assess resumes and qualifications; humans make candidate selection and hiring decisions. The marketing duties do not specify AI work.
Model-written summary · the original posting is authoritative