Samsung
Director, Paid Media
6625 Excellence Way, Plano, TX, USA · Director · Full-time · Posted Sep 22, 2026
- Experience
- 12+ years with a Bachelor's degree, or 10 years with an advanced (Masters/PhD) degree.
- Education
- Bachelor's degree, or advanced (Masters/PhD) degree.
About the job
Leads Samsung Home Entertainment’s integrated national, retail, and performance paid media strategy to grow sales and brand equity, managing campaigns, budgets, measurement, and a paid media team.
What you'll do
- Lead paid media strategy, planning, measurement, reporting, and team management across national, retail, and performance channels.
- Manage media budgets, agencies, and campaign optimization to improve sales, performance, and return on ad spend.
- Oversee analytics and measurement, including MMM and MTA, and use results to guide investment decisions.
What they ask for
- 12+ years of related experience with a Bachelor's degree, or 10 years with an advanced (Masters/PhD) degree.
- Expertise in media management and campaign management.
- Experience leading and leveraging advanced modeling techniques such as MMM and MTA.
- Strong communication skills and proficiency in Microsoft Office tools.
Nice to have
- Experience in consumer electronics, durable goods, or technology hardware categories; managing complex multi-agency relationships and enterprise-level media budgets.
- Hands-on proficiency with DV360, CM360, The Trade Desk, Amazon DSP, and retail media networks; prior people-management experience; MBA or other advanced degree.
Tools
Microsoft Office, MMM, MTA, DV360, CM360, The Trade Desk, Amazon DSP, Amazon Ads
AI focus
Stay current on AI-driven media buying and identify ways to use it to reach consumers more effectively.
Model-written summary · the original posting is authoritative