Samsung
Executive Director, Integrated Marketing (Home Entertainment)
6625 Excellence Way, Plano, TX, USA · On-site · Director · Full-time · Posted Nov 2, 2026
- Experience
- 16+ years in a relevant marketing field; 4+ years leading senior marketing teams and managing agency organizations.
- Education
- Bachelor's degree required; MBA preferred.
- Visa sponsorship
- Not eligible for immigration sponsorship.
About the job
Leads Samsung’s integrated marketing strategy and execution across its Home Entertainment portfolio, overseeing category marketing, campaigns, paid media, partnerships, agencies, budgets, and marketing teams.
What you'll do
- Develop category go-to-market plans and lead full-funnel product launches and integrated campaigns across consumer touchpoints.
- Oversee national and retail paid media, creator and partnership marketing, campaign measurement, and performance optimization.
- Lead marketing teams and agency partners, managing budgets, governance, and cross-functional alignment.
What they ask for
- 16+ years in consumer marketing, integrated marketing, brand strategy, or GTM planning.
- 4+ years leading senior marketing teams and managing agency organizations.
- Experience owning annual media budgets of $10M or more; proven record of measurable integrated campaign results.
- Experience leveraging AI tools across creative, campaigns, reporting and media execution.
Nice to have
- Experience in consumer electronics, consumer technology, or an adjacent fast-moving consumer category.
- MBA.
Tools
Tableau, Looker, Google Analytics, Google Ads, Meta Ads Manager, DV360, Amazon DSP, Microsoft Office
AI focus
Use AI tools across creative, campaigns, reporting and media execution.
Model-written summary · the original posting is authoritative