Samsung
Performance Marketing Director
$200K–$220K
6100 Center Dr., 6th FL, Los Angeles, CA, USA · Director · Full-time · Posted Oct 14, 2026
- Experience
- 12+ years in performance marketing, growth marketing, or demand generation.
- Education
- Bachelor's degree.
About the job
Leads Samsung TV Plus’s global performance marketing strategy and execution to grow user engagement, retention, and viewing time across paid media and Samsung device surfaces.
What you'll do
- Own and optimize performance media, attribution, funnel measurement, marketing technology, and regional playbooks.
- Manage agency and vendor relationships, budget allocation, and cross-functional promotion campaigns with Samsung teams.
- Advance AI-native marketing operations, including creative testing, budget-allocation modeling, and audience-signal enrichment.
What they ask for
- 12+ years in performance marketing, growth marketing, or demand generation.
- Hands-on experience running programmatic, display, DSP, CTV, and digital advertising campaigns at meaningful scale.
- Fluency in attribution methods, including marketing mix modeling, incrementality testing, and lift studies.
- Bachelor's degree; experience managing media buying agencies and performance vendors.
Nice to have
- Streaming-service (SVOD, AVOD, FAST) or consumer-service experience with MAU and retention metrics.
- Experience leveraging and integrating AI tools and automation in marketing workflows.
Pay
$200,000 and $220,000 USD base salary
Tools
DSP, SQL, CTV, marketing mix modeling, A/B testing
AI focus
Advance AI-native marketing operations through creative testing at speed, budget-allocation modeling, and audience-signal enrichment; experience integrating AI tools and automation in marketing workflows is a plus.
Model-written summary · the original posting is authoritative