Samsung
Sr. Manager CRM
6625 Excellence Way, Plano, TX, USA · On-site · Manager · Full-time · Posted Oct 5, 2026
- Experience
- 8+ years in CRM, Lifecycle Marketing, Digital Marketing, or Customer Engagement.
- Education
- Bachelor's degree required; MBA or related graduate degree preferred.
- Visa sponsorship
- Not eligible for immigration sponsorship.
About the job
Leads Samsung’s CRM and lifecycle marketing strategy, team, campaigns, and customer journey optimization to improve acquisition, engagement, retention, loyalty, and lifetime value.
What you'll do
- Lead CRM strategy, lifecycle programs, campaign governance, and omnichannel customer journeys across email, SMS, push, triggered communications, and loyalty.
- Oversee personalization, segmentation, testing, analytics, and CRM KPIs; use performance insights to recommend business actions.
- Lead the CRM team and collaborate with internal and agency partners on CRM capabilities, automation, and customer experience initiatives.
What they ask for
- Bachelor's degree.
- 8+ years of experience in CRM, Lifecycle Marketing, Digital Marketing, or Customer Engagement.
- Proven experience leading CRM strategy across email, SMS, loyalty, personalization, and customer lifecycle programs.
- Experience with CRM platforms, marketing automation, customer segmentation, and omnichannel marketing.
Nice to have
- MBA or related graduate degree.
Model-written summary · the original posting is authoritative