Scale AI
Account Based Marketing Lead
$158K–$198K
San Francisco, CA +2 · Full-time · Posted Oct 1, 2026
- Location
- San Francisco, CA
New York, NY
San Francisco, California, United States - Experience
- 5+ years of B2B marketing experience, including at least 3 years focused on account-based marketing.
About the job
Leads strategic and vertical-specific account-based marketing programs to engage enterprise buying committees and influence pipeline and revenue.
What you'll do
- Build and execute 1:1 ABM and industry campaigns, managing strategy, channels, sequencing, and execution.
- Partner with enterprise sales and marketing teams on account planning, stakeholder engagement, and personalized campaigns.
- Measure account engagement and pipeline impact, report results, and develop repeatable ABM playbooks.
What they ask for
- 5+ years of B2B marketing experience, including at least 3 years focused on ABM, with a track record of measurable enterprise pipeline impact.
- Experience partnering with enterprise sales on account planning, stakeholder mapping, and coordinated campaigns.
- Hands-on experience with ABM platforms, marketing automation, and Salesforce for pipeline tracking and attribution.
- Strong analytical, presentation, and communication skills for campaign reporting to GTM leaders and senior stakeholders.
Nice to have
- Marketing experience in Healthcare, Financial Services, Professional Services, or Consumer Goods.
- Experience with executive engagement programs, intent data, account-targeted advertising, or high-growth B2B SaaS, enterprise technology, or AI/ML companies.
Pay
$158,400–$198,000 USD base salary
Tools
Clay, Folloze, Reachdesk, Marketo, HubSpot, Salesforce
AI focus
Markets AI systems and applications; the role develops ABM campaigns for Scale’s AI-related offerings.
Model-written summary · the original posting is authoritative