Scale AI
Product Marketing Lead, Enterprise
$190K–$238K
San Francisco, CA +3 · Full-time · Posted Oct 28, 2026
- Location
- San Francisco, CA
New York, NY
New York, New York, United States
San Francisco, California, United States - Experience
- 6+ years; no alternative stated.
About the job
Leads go-to-market and product marketing for Scale’s applications business, developing vertical-specific messaging, content, campaigns, and sales enablement, initially focused on financial services and new vertical launches.
What you'll do
- Own marketing for financial services and lead launches of new verticals, including positioning and messaging for buyer personas.
- Create sales enablement and marketing content; partner with sales on active deals and executive briefings.
- Run integrated campaigns, account-based programs, and vertical events; measure pipeline and program impact.
What they ask for
- 6+ years of product, industry, or segment marketing in B2B enterprise environments, with financial services or other regulated-industry experience.
- Track record in sales plays, deal support, enablement, and pipeline-related ABM, field, or campaign programs.
- Experience launching or scaling a vertical or segment, or taking a second market to launch faster than the first.
- Strong communication, storytelling, analytical, prioritization, and cross-functional influence skills; understanding of AI/ML technology and/or content for executive, IT, and business audiences.
Nice to have
- Experience marketing AI, data, or developer platform products to enterprise buyers, or launching a vertical at a platform company.
- Experience with analyst relations or customer marketing.
Pay
$190,000 — $238,000 USD base salary
AI focus
Marketing Scale’s AI applications business and developing vertical-specific go-to-market strategy, messaging, and content; AI/ML understanding is mentioned.
Model-written summary · the original posting is authoritative