Lead, Brand Media

What you'll do

• Develop audience-first annual and campaign media strategies, including channel priorities, investment plans, and success measures.
• Direct agency partners and coordinate cross-functional teams to execute, measure, and optimize media investments.
• Evaluate emerging channels and market insights, establish testing and measurement frameworks, and advise senior stakeholders on investment decisions.

What they ask for

• 12–15 years of experience in media planning, media strategy, integrated marketing, brand marketing, or related disciplines, including experience working with or within media agencies.
• Recognized expertise in brand media strategy, agency direction, strategic leadership, and accountability.
• Demonstrated experience developing and executing full-funnel marketing strategies connecting brand building to measurable business outcomes.
• Strong understanding of media measurement, attribution, brand health tracking, and reporting; proficiency in Microsoft 365 applications; valid driver's license required.

Nice to have

• Bachelor’s degree in marketing, Advertising, Communications, Business Management, or a related field, or equivalent professional experience.
• Automotive, lifestyle, outdoor, premium consumer goods, or challenger-brand experience; product, brand, or category launches; multimillion-dollar media budget experience; or familiarity with listed media platforms and tools.

Pay

$140,000.00 - $170,000.00 USD base salary

Tools

Microsoft 365, Nielsen, Kantar, Meta Ads Manager, Google Ads, The Trade Desk, Salesforce Marketing Cloud