ServiceNow
Brand Strategist
$124K–$217K
San Diego, CALIFORNIA, United States · Remote · Full-time · Posted Aug 5, 2026
- Experience
- Several years in brand strategy, communications planning, or insights development.
About the job
Supports strategic brand development and positioning by translating market, audience, and competitive research into frameworks and recommendations for ServiceNow’s brand and marketing work.
What you'll do
- Develop and evaluate brand positioning, architecture, and competitive strategy using research and market data.
- Conduct audience research and buyer-insight analysis, and turn findings into strategic frameworks and recommendations.
- Support brand measurement, competitive intelligence, M&A integration strategy, and experimentation with AI tools for research and analysis.
What they ask for
- Experience developing brand positioning, architecture strategies, or competitive positioning frameworks grounded in research and market analysis.
- Capability in audience research and insight development, including designing research, analyzing findings, and recommending strategy.
- Understanding of brand measurement, tracker design, and interpreting brand health metrics.
- Ability to synthesize complex market, competitive, and customer data into clear recommendations for leadership.
Nice to have
- B2B enterprise experience.
- Experience at an agency, consultancy, or in-house marketing function.
Pay
$123,900 - $216,800 USD base pay
AI focus
Experiment with AI tools to accelerate research synthesis, competitive analysis, and strategic modeling.
Model-written summary · the original posting is authoritative