ServiceNow
Data Product Manager, Marketing Technology
$116K–$192K
Santa Clara, CALIFORNIA, United States · Remote · Manager · Full-time · Posted Oct 13, 2026
- Experience
- 5+ years in product management, business product management, marketing technology, marketing operations, CRM, marketing automation, or a related function.
- Education
- Bachelor’s degree in Business, Marketing, Information Systems, Technology, or a related field.
About the job
Owns and delivers marketing technology data products, focusing on lead flow, data integrations, platform improvements, and scalable marketing operations.
What you'll do
- Gather stakeholder needs and define requirements, user stories, acceptance criteria, and success metrics for Martech initiatives.
- Coordinate cross-functional product delivery, including roadmap planning, development lifecycle activities, UAT, launch readiness, and post-launch optimization.
- Troubleshoot data, lead-flow, integration, and process issues; improve data quality, governance, and operational efficiency.
What they ask for
- Bachelor’s degree in Business, Marketing, Information Systems, Technology, or a related field.
- 5+ years of experience in product management, business product management, marketing technology, marketing operations, CRM, marketing automation, or a related function.
- Experience partnering with cross-functional teams to design, deliver, and improve marketing technology solutions.
- Strong experience with Marketing automation systems and data platforms.
Nice to have
- Adobe Experience Platform experience.
- Experience with enterprise Martech platforms, lead lifecycle management, data quality processes, marketing data governance, or SQL analysis.
Pay
$116,400 - $192,100 USD base pay
Tools
Marketing automation systems, CRM platforms, Marketo, Adobe Experience Platform, ServiceNow, Workfront, Adobe Experience Manager, SQL
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