ServiceNow
Sr Manager, Product Marketing - CRM
Boston, Massachusetts, United States · Remote · Manager · Full-time · Posted Oct 16, 2026
- Experience
- 6+ years in product marketing, sales enablement, GTM strategy, demand generation, or a combination.
- Education
- Bachelor's degree or equivalent experience.
About the job
Leads product marketing for Service CRM by developing messaging, activating go-to-market programs, enabling sellers, and providing competitive intelligence.
What you'll do
- Own and execute launch plans and cross-functional GTM activation, partnering with Sales, Demand Gen, and Field Marketing.
- Create sales enablement tools and training, and develop competitive intelligence to help sellers win deals.
- Build product messaging, positioning, and full-funnel content for customer service, field service, and operations audiences.
What they ask for
- Proven ownership of end-to-end GTM motions and programs with measurable outcomes.
- Experience working in or closely alongside enterprise sales organizations.
- Strong written communication and ability to present to and work with senior stakeholders.
- Bachelor's degree or equivalent experience.
Nice to have
- Background in product marketing, solutions marketing, competitive intelligence, sales or revenue enablement, demand generation, field marketing, or GTM strategy.
- CRM, customer service, field service, or enterprise SaaS domain knowledge.
Model-written summary · the original posting is authoritative