Shepherd
Director of Marketing
$200K–$275K
San Francisco +1 · On-site · Director · Full-time · Posted Oct 20, 2026
- Location
- San Francisco
New York City - Experience
- 8+ years in B2B marketing.
About the job
Own Shepherd’s marketing to commercial insurance brokers, building the brand, content, campaigns, and events that increase broker engagement and insurance submissions.
What you'll do
- Build field marketing and events programs, including broker events, roadshows, and conference activations.
- Develop content, demand-generation campaigns, and brand marketing across digital and offline channels; measure their impact on submissions.
- Set marketing priorities and budgets, manage reporting and vendors, and hire and develop the marketing team.
What they ask for
- 8+ years in B2B marketing, including owning programs or leading teams at a high-growth company.
- Track record building and running field marketing programs, including proprietary events and in-person activations.
- Experience building digital and offline campaigns with strong content skills and measurable commercial results.
- Experience marketing to a professional, relationship-driven audience; uses a data-driven approach and AI tools in their work.
Nice to have
- Experience in insurance, insurtech, fintech, construction tech, or another B2B industry.
Pay
$200K – $275K (base salary)
Tools
email, LinkedIn, direct mail
AI focus
Use AI tools to work faster, produce content, and improve marketing programs.
Model-written summary · the original posting is authoritative