ShopBack
GTM Specialist (Marketing)
Texas, United States · On-site · Full-time · Posted Aug 6, 2026
- Experience
- 0–2 years; fresh graduates are welcome.
- Education
- Business, economics, marketing, or a related field.
About the job
Owns monetization, CRM, and product marketing, directing campaigns from strategy through measurement and iteration.
What you'll do
- Support monetization strategy across the app, website, and browser extension; manage CRM journeys from acquisition through win-back.
- Improve product marketing through sign-up optimization, feature launches, and upgrades; own core marketing systems.
- Develop GTM strategy from platform and customer data, and coordinate campaigns and launches with cross-functional teams.
What they ask for
- 0–2 years of experience; fresh graduates or early-career candidates are welcome.
- Background in business, economics, marketing, or a related field.
- Prior marketing experience, ideally in a startup or growth environment.
- AI-native working style and strong analytical skills.
Nice to have
- Experience with CRM platforms such as Braze or Iterable.
- Familiarity with e-commerce, fintech, or rewards/cashback models; comfort with SQL or a similar data-querying tool.
Tools
Needle, Braze, Iterable, SQL
AI focus
The role is expected to use AI tools as a default way of working; no specific AI product or development work is described.
Model-written summary · the original posting is authoritative