ShopBack
GTM Specialist (Marketing) - Based in Austin, Texas (Relocation Support Provided)
New York City, New York · On-site · Full-time · Posted Aug 6, 2026
- Experience
- 0–2 years; fresh graduates are welcome.
- Education
- Business, economics, marketing, or a related field.
About the job
Owns monetization, CRM, and product marketing campaigns for ShopBack’s US business, from strategy and execution through measurement and iteration.
What you'll do
- Develop monetization strategy and manage CRM journeys across acquisition, activation, retention, and win-back.
- Improve product marketing, including sign-up flows and feature launches, and own core marketing systems.
- Plan and deliver end-to-end campaigns, using customer and platform data and partnering with Growth, Business Development, and Product.
What they ask for
- 0–2 years of experience; fresh graduates or early-career candidates are welcome.
- Background in business, economics, marketing, or a related field.
- AI-native working style, with strong business acumen, marketing curiosity, and analytical skills.
- Prior marketing experience, ideally in a startup or growth environment.
Nice to have
- Experience with CRM platforms such as Braze or Iterable.
- Familiarity with e-commerce, fintech, or rewards/cashback models; SQL or a similar data-querying tool.
Tools
Needle, Braze, Iterable, SQL
AI focus
AI-native role; expects AI tools to be the default way of working.
Model-written summary · the original posting is authoritative