ShopBack
Performance Marketing Manager
New York City, New York · Hybrid · Manager · Full-time · Posted Aug 6, 2026
- Experience
- 7+ years of hands-on online paid media experience for app and web products.
- Education
- Bachelor’s degree in marketing, business, or relevant experience.
About the job
Owns North American online performance marketing strategy and execution to grow acquisition, retention, and brand awareness.
What you'll do
- Manage performance across online marketing channels and plan budgets, campaigns, and media.
- Work with local teams on localized strategy and creative development.
- Analyze campaign and product data, test opportunities, and optimize marketing effectiveness.
What they ask for
- 7+ years of hands-on online paid media experience for app and web products.
- Bachelor’s degree in marketing or business, or relevant experience.
- Proven record of driving growth efficiently in the North America market.
- Proficiency with Meta Ads, Google Ads, TikTok Ads, programmatic channels, and the named marketing analytics tools.
Tools
Meta Ads, Google Ads, TikTok Ads, programmatic channels, Google Analytics, Google Search Console, Branch.io, Appsflyer
AI focus
Use AI tools such as ChatGPT, Gemini, or Claude to develop or improve workflows, increase productivity, and drive efficiency at scale.
Model-written summary · the original posting is authoritative