ShopBack
Performance Marketing Manager
Texas, United States · Hybrid · Manager · Full-time · Posted Aug 4, 2026
- Experience
- 7+ years of hands-on online paid media experience for app and web products.
- Education
- Bachelor’s degree in marketing, business, or relevant experience.
About the job
Designs and executes online media strategies for the North America market to grow acquisition, retention, and brand awareness.
What you'll do
- Own performance across online marketing channels, including campaign planning, budget execution, and optimization.
- Collaborate with local teams on localized media strategies, campaign planning, and creative development.
- Analyze campaign and product data, and run ongoing tests to identify growth opportunities.
What they ask for
- 7+ years of hands-on online paid media experience for app and web products.
- Proven record of driving growth efficiently in the North America market.
- Proficiency managing Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
- Bachelor’s degree in marketing or business, or relevant experience.
Tools
Meta Ads, Google Ads, TikTok Ads, Google Analytics, Google Search Console, Branch.io, Appsflyer, programmatic channels
AI focus
Use AI tools such as ChatGPT, Gemini, or Claude to develop or improve workflows, enhance productivity, and drive efficiency at scale.
Model-written summary · the original posting is authoritative