ShopBack
Product Marketing Specialist
Texas, United States · On-site · Full-time · Posted Sep 9, 2026
- Experience
- 0 to 4 years; fresh graduates are welcome to apply.
About the job
Own product marketing and go-to-market strategy for ShopBack’s US business, using platform and customer data to develop launches and campaigns that drive activation, retention, and growth.
What you'll do
- Develop go-to-market strategies for feature launches, sign-up flow improvements, and product upgrades.
- Plan, execute, measure, and iterate on marketing campaigns.
- Partner with Growth, Business Development, and Product on launches requiring go-to-market involvement.
What they ask for
- Experience or exposure across multiple marketing specializations, such as product marketing, growth, lifecycle/CRM, or campaigns, in a start-up or growth environment.
- AI-native working style, with regular use of AI tools.
- Strong business acumen, marketing curiosity, and analytical skills.
Nice to have
- Experience with CRM platforms such as Braze, Iterable, or similar.
- Familiarity with e-commerce, fintech, or rewards/cashback models; comfort with SQL or a similar data-querying tool.
Tools
Needle, Braze, Iterable, SQL
AI focus
Use AI tools as a default way of working; the posting expects AI fluency.
Model-written summary · the original posting is authoritative