Sierra
Event Marketer
$170K–$200K
San Francisco, CA · On-site · Full-time · Posted Jul 8, 2026
- Experience
- 5+ years; in-house experience preferred, though agency experience will also be considered.
About the job
Owns Sierra’s third-party event strategy and programs event experiences that support enterprise pipeline, brand presence, and integrated marketing campaigns.
What you'll do
- Select and manage industry conferences and sponsorships based on pipeline goals, audience fit, and brand impact.
- Design event formats, content, and messaging, and partner with Sales on targeting, enablement, follow-up, and pipeline conversion.
- Measure event performance, gather feedback, and create reusable playbooks and post-event reporting.
What they ask for
- 5+ years of event marketing experience planning and executing corporate events; in-house experience preferred, with agency experience also considered.
- Track record building strategic event programs that drive measurable pipeline.
- Experience programming event formats and developing content and messaging for senior audiences.
- Ability to partner with Sales and manage producers, agencies, vendors, and conference or sponsorship relationships.
Nice to have
- Integrated campaign experience connecting events with demand gen, content, and ABM.
- Enterprise and field marketing experience.
Pay
$170K – $200K USD base salary
AI focus
The role markets Sierra’s customer-facing AI agents through event strategy and experiences; no AI development work is stated.
Model-written summary · the original posting is authoritative