Snap
Lead, Product Marketing Manager - Brand
$162K–$284K
San Francisco, California +4 · Manager · Full-time · Posted Oct 21, 2026
- Location
- San Francisco, California
Seattle, Washington
Palo Alto, California
Los Angeles, California
New York, New York - Experience
- 8+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles.
- Education
- BS/BA degree or equivalent years of experience
About the job
Leads go-to-market strategy and product marketing for Snap’s brand video advertising solutions, helping advertisers understand and adopt products across Snap surfaces.
What you'll do
- Own go-to-market strategy for video formats and features, partnering with Product, Sales, and Marketing Science.
- Develop product positioning, sales activation, and enablement materials for Snap’s Brand portfolio.
- Gather advertiser feedback, define and track KPIs, and report product performance and market insights to senior leadership.
What they ask for
- Strong understanding of brand advertising and how advertisers and agencies evaluate and buy video and brand-building media.
- Advanced expertise in digital advertising, monetization, and platform strategy.
- Experience in product marketing for brand advertising, video, or media products.
- BS/BA degree or equivalent years of experience.
Nice to have
- Experience leading marketing for video, CTV, or social advertising products at scale.
- Comfortable with data analysis and visualization using tools like Looker or similar platforms.
Pay
$190,000-$284,000 annually (USD, base salary); $181,000-$270,000 annually (USD, base salary); $162,000-$241,000 annually (USD, base salary)
Tools
Looker
AI focus
Champion AI adoption and lead automation of manual workflows to free team capacity for strategic work.
Model-written summary · the original posting is authoritative