Snap
Paid Media Lead
$121K–$214K
Los Angeles, California +3 · Full-time · Posted Oct 28, 2026
- Location
- Los Angeles, California
Chicago, Illinois
San Francisco, California
New York, New York - Experience
- 7+ years
About the job
Leads strategy, hands-on execution, optimization, and measurement of integrated paid media campaigns across consumer and business marketing.
What you'll do
- Develop media strategies, plans, investment recommendations, and budgets aligned with marketing objectives.
- Build, manage, and optimize campaigns across paid media platforms, including paid search; monitor pacing and performance.
- Analyze results, develop testing and measurement approaches, and share actionable recommendations with cross-functional teams.
What they ask for
- 7+ years of experience in media planning, buying, and campaign management.
- Hands-on campaign experience with Google Ads (Paid Search/YouTube/PMax), Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager.
- Experience developing integrated, multi-channel strategies and translating business objectives into media plans.
- Strong understanding of optimization, bidding, targeting, conversion tracking, attribution, performance measurement, and budget management.
Nice to have
- Experience with B2C and B2B paid media, demand or lead generation, or mobile app acquisition campaigns.
- Experience with AEO, GEO, AI search, emerging discovery channels, or media incrementality and measurement.
Pay
$142,000-$214,000 annually (base salary); $135,000-$203,000 annually (base salary); $121,000-$182,000 annually (base salary)
Tools
Google Ads, Paid Search, YouTube, PMax, Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager
AI focus
Identify opportunities in AI-driven discovery, AEO, GEO, AI search, and emerging search and discovery channels.
Model-written summary · the original posting is authoritative