Snap
Sr. Specialist, SMC GTM Architect
$121K–$214K
Palo Alto, California +3 · Senior · Full-time · Posted Sep 25, 2026
- Location
- Palo Alto, California
Seattle, Washington
Los Angeles, California
New York, New York - Experience
- 5+ years designing and deploying automation systems, preferably in a GTM context.
- Education
- BS/BA degree in Analytics, Computer Science, or related field, or equivalent experience.
About the job
Builds and operates systems, automation, and personalized outreach workflows to grow Snap’s small-customer advertiser business across the advertiser lifecycle.
What you'll do
- Own segments or workflows in the long-tail advertiser strategy and deliver projects end to end.
- Integrate CRM, BigQuery, Ads APIs, and other data platforms to coordinate account context and personalized recommendations and outreach.
- Automate operations, reduce manual work, and communicate project progress, tradeoffs, and outcomes to stakeholders.
What they ask for
- Track record of building and shipping systems that drove measurable business impact.
- Understand digital advertising, including campaign setup, bidding, optimization, measurement, and the advertiser journey.
- Strong technical foundation in Python, SQL, or related tools; experience with CRM, BigQuery, GCP, and Ads APIs.
- Experience building and shipping production applications or working prototypes, and operating in high-growth, fast-paced environments.
Nice to have
- Knowledge of LLMs, RAG architectures, prompt engineering, evaluation frameworks, and model lifecycle management.
- Experience with Claude, Cursor, or Google ADK.
Pay
Zone A: $142,000-$214,000 USD annually (base salary); Zone B: $135,000-$203,000 USD annually (base salary); Zone C: $121,000-$182,000 USD annually (base salary)
Tools
Python, SQL, CRM, BigQuery, GCP, Ads APIs, Claude, Cursor
AI focus
Knowledge of LLMs, RAG architectures, prompt engineering, evaluation frameworks, and model lifecycle management; build personalization and decisioning workflows.
Model-written summary · the original posting is authoritative