Snorkel AI
Principal Brand Designer
$225K–$280K
New York City, NY (Hybrid) +3 · Principal · Full-time · Posted Oct 2, 2026
- Location
- New York City, NY (Hybrid)
San Francisco, CA (Hybrid)
New York, New York, United States
San Francisco - Experience
- 8+ years of brand or visual design experience.
About the job
Own and evolve Snorkel AI’s brand identity and design system, leading creative across launches, research content, and company-wide marketing surfaces.
What you'll do
- Lead the visual identity and build brand guidelines, Figma libraries, templates, and scalable design systems.
- Direct the design agency and freelance contractors, managing creative direction, reviews, quality, scope, timelines, and budget.
- Lead design for major launches and translate technical research into clear visuals across web, campaigns, events, and research content.
What they ask for
- 8+ years of brand or visual design experience, including in-house brand design at a high-growth technology company.
- Portfolio demonstrating end-to-end identity or rebrand work and applications across web, campaigns, events, videos, and data visualization.
- Proven experience directing external design agencies and freelancers, including briefs, scope, budget, and quality.
- Deep fluency in Figma and Adobe Creative Suite; experience building scalable design systems and brand guidelines.
Nice to have
- Experience at an AI, developer tools, or research-driven company.
- Hands-on use of generative AI tools in a design workflow; motion design, 3D, or creative coding skills.
Pay
$225,000 — $280,000 USD (base salary)
Tools
Figma, Adobe Creative Suite
AI focus
Introduce AI-assisted design workflows where they improve team speed without lowering quality; hands-on use of generative AI tools is a bonus.
Model-written summary · the original posting is authoritative