Snowflake
Director of Brand Strategy and AI Innovation
US-CA-Menlo Park · Director · Full-time · Posted Jul 8, 2026
- Experience
- 15+ years of marketing experience, with a minimum of 5 years leading brand strategy, market positioning, and large-scale, multi-channel brand campaigns.
- Education
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
About the job
Leads Snowflake’s global brand strategy and campaigns while developing AI systems, governance, and education to scale and protect the brand.
What you'll do
- Develop brand positioning, guidelines, and integrated campaigns; measure their impact on awareness, acquisition, and retention.
- Direct AI brand engineering and governance, including brand-aligned models, agents, and workflows.
- Lead global brand education, AI literacy, and brand operations, including budget and procurement oversight.
What they ask for
- 15+ years of marketing experience, including at least 5 years leading brand strategy, market positioning, and large-scale, multichannel campaigns.
- Strong conceptual understanding of Generative AI, machine learning, and prompt engineering.
- Hands-on proficiency adopting AI tools and developing workflows, automations, and templates.
- Strong communication, technical acumen, creativity, and ability to influence and collaborate across teams.
Nice to have
- MBA preferred.
- Familiarity with Adobe Creative Cloud and Figma; Wrike and Canva experience is a major plus.
Tools
Generative AI, machine learning, prompt engineering, Google Workspace apps (Slides, Docs, Sheets), Microsoft Office Suite (Word, Excel, PowerPoint), Adobe Creative Cloud, Figma, Wrike
AI focus
Directs AI brand systems and governance, develops brand-aligned models, agents, and autonomous workflows, and trains marketing staff to use brand-certified AI tools.
Model-written summary · the original posting is authoritative