Snowflake
Principal Customer Marketing Manager
$188K–$247K
US-CA-Menlo Park · Principal · Full-time · Posted Oct 26, 2026
- Experience
- 8+ years in customer marketing, customer advocacy, executive programs, or integrated campaign management in B2B SaaS or enterprise technology (listed under preferred skills and education).
- Education
- Bachelor's degree in Marketing, Communications, Business, or a related field.
About the job
Leads Snowflake’s global customer advocacy programs, developing high-profile customer campaigns and executive experiences that strengthen customer relationships and support business growth.
What you'll do
- Own strategy and execution for billboard activations, LA28 customer activation, the Black Diamond Council, and Alpine Club.
- Build trusted relationships with senior customer executives and coordinate cross-functional teams, agencies, budgets, and launches.
- Track program performance and translate customer advisory insights into recommendations for business, product, and marketing strategy.
What they ask for
- Proven ability to build trusted relationships with senior executives at enterprise-scale organizations.
- Deep experience leading complex advocacy, executive, or integrated campaign programs from strategy through launch.
- Strong program and project management, communication, strategic judgment, and cross-functional coordination skills.
- Experience managing agency and vendor relationships and budgets.
Nice to have
- Experience building a Customer Advisory Board or executive community for senior technology leaders; track record of high-profile brand activations.
- Familiarity with corporate communications and co-marketing sensitivities; experience with Google Suite, Salesforce, Tableau, and Wrike.
Pay
$188K – $246.7K (currency and whether base salary or total pay are not stated)
Tools
Google Suite, Salesforce, Tableau, Wrike
AI focus
The posting describes an expectation to use AI as a high-trust collaborator and experiment with emerging capabilities; it does not specify AI-related job duties.
Model-written summary · the original posting is authoritative