Socure
Vertical Marketing Lead, Tier 1 Banks
$180K–$220K
Hub - New York · Hybrid · Full-time · Posted Oct 14, 2026
- Experience
- 6–8 years of B2B marketing experience.
About the job
Leads vertical marketing strategy and execution for Socure’s Tier 1 Banking segment to strengthen positioning, generate pipeline, and drive revenue growth.
What you'll do
- Define industry positioning, messaging, use cases, and solution packaging for the Tier 1 Banking GTM Pod.
- Develop campaigns and sales enablement that generate qualified pipeline and improve deal velocity and win rates.
- Partner across Product, Sales, Data Science, RevOps, and Marketing to commercialize capabilities, track KPIs, and refine go-to-market strategy.
What they ask for
- 6–8 years of B2B marketing experience, including product marketing and vertical/industry marketing in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
- Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing.
- Ability to translate complex AI-driven or data-centric technology into clear industry narratives.
- Experience partnering with sales and influencing cross-functional stakeholders; analytical rigor connecting marketing programs to business outcomes.
Pay
USD $180K – $220K base salary
AI focus
Translate Socure’s AI-driven capabilities into industry-specific messaging and incorporate differentiated data and insights into vertical narratives.
Model-written summary · the original posting is authoritative