SoFi
Product Marketing Manager, Checking & Savings
New York, New York +1 · Manager · Full-time · Posted Sep 25, 2026
- Location
- New York, New York
NY - New York City - Experience
- 4+ years; preferably in fintech, banking, or another regulated consumer category.
- Education
- Bachelor's degree required.
About the job
Owns engagement and retention marketing for SoFi Checking and Savings, growing deposits and direct deposits among existing members through offers, segmentation, campaigns, and product-led experiments.
What you'll do
- Plan and manage promotions, sweepstakes, and offers from setup through compliance review and post-campaign analysis.
- Develop member segmentation and testing programs, and partner with Lifecycle Marketing on campaigns across owned channels.
- Measure campaign results, reduce churn, reactivate dormant members, and recommend next steps based on findings.
What they ask for
- 4+ years of product marketing, growth marketing, lifecycle marketing, or closely related experience.
- Strong quantitative skills, including segmentation, cohort or retention analysis, opportunity sizing, and test-result interpretation.
- Experience designing and running tests in campaigns, in product, or both.
- Bachelor's degree required.
Nice to have
- Experience marketing banking or deposit products, particularly direct deposit or balance growth.
- Working familiarity with SQL and Business Intelligence tools such as Tableau.
Tools
Business Intelligence tools, SQL, Tableau, email, push, in-app
Model-written summary · the original posting is authoritative