SoFi
Senior Director, Affiliates
NC - Charlotte +3 · Director · Full-time · Posted Oct 2, 2026
- Location
- NC - Charlotte
CA - San Francisco
NY - New York City
CA - San Francisco - Experience
- 15+ years of related experience, or 12+ years with a Master’s degree; also requires 10+ years of performance marketing, including a minimum of 5+ years in affiliate marketing.
About the job
Leads SoFi’s affiliate marketing strategy and team for Lending and Banking, growing partner relationships and business performance across financial products.
What you'll do
- Set strategy, forecasts, testing priorities, and performance goals for the Lending and Banking affiliate business.
- Lead partner development and negotiations, including onboarding and optimizing partners and exploring new B2B opportunities.
- Manage and develop affiliate professionals and align cross-functional stakeholders to deliver business results.
What they ask for
- 10+ years of performance marketing, including at least 5+ years in affiliate marketing focused on Financial Services and Lending and/or Banking products.
- Proven experience managing high-performing teams, including senior managers and other people managers.
- Expert understanding of affiliate marketing platforms (Impact, Tableau, Snowflake) and affiliate capabilities such as Hosted Models, APIs, and Lead Gen platforms.
- Deep responsibility for compliance with state and federal regulations related to lending, banking, and affiliate marketing.
Tools
Impact, Tableau, Snowflake, Hosted Models, APIs, Lead Gen platforms
Model-written summary · the original posting is authoritative