SoFi
Senior Lifecycle Marketing Manager, Smart Card
Cottonwood Heights, UT +1 · Manager · Full-time · Posted Oct 1, 2026
- Location
- Cottonwood Heights, UT
UT - Cottonwood Heights - Experience
- 6+ years of direct-to-consumer lifecycle management experience.
- Education
- Bachelor’s degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience).
About the job
Lead lifecycle marketing for SoFi’s Smart Card, using personalized, data-driven campaigns to grow account opens, activation, spending, rewards use, and member retention.
What you'll do
- Develop and optimize lifecycle strategies and automated, personalized campaigns across email, push, in-app, and SMS.
- Coordinate campaign planning with product, business, creative, data science, and Lifecycle Marketing Tech Ops teams.
- Manage experimentation, analyze and report performance, and use insights to improve campaigns and member outcomes.
What they ask for
- Bachelor’s degree in a relevant field or equivalent experience.
- 6+ years of direct-to-consumer lifecycle management experience, including email, in-app, push, and SMS.
- Demonstrated lifecycle marketing strategy experience in growth, cross-sell and upsell, onboarding, and retention at scale.
- Strong analytical and testing skills, including experience directing creative decisions and presenting strategy and results to stakeholders.
Nice to have
- Experience in a regulated industry such as FinTech or Wealth Management.
- MBA or other advanced degree; previous finance, tech, or brokerage industry experience.
Tools
email, push, in-app, SMS
AI focus
Leverage AI-driven insights or machine learning models to improve audience segmentation, personalization, and campaign optimization.
Model-written summary · the original posting is authoritative