Sona
VP of Marketing
New York +1 · On-site · Director · Full-time · Posted Sep 30, 2026
- Location
- New York
San Francisco
About the job
Own Sona’s global marketing strategy and build its US marketing function, positioning and pipeline to scale growth across frontline-industry verticals.
What you'll do
- Own global marketing strategy, positioning and budget, and build the US marketing function and pipeline engine.
- Develop vertical-specific messaging and brand, with a focus on US hospitality, and drive pipeline through ABM, field marketing, events, content and partnerships.
- Partner with Sales leadership and lead the existing UK marketing team while scaling the US team.
What they ask for
- B2B marketing experience at a SaaS company with an enterprise or mid-market sales motion, including complex products, long sales cycles and multiple stakeholders.
- Strong product marketing and category-framing skills for multi-product platforms and specific vertical buyers.
- Experience building or scaling a marketing function and supporting growth from 8- to 9-figure ARR.
- Strong US B2B marketing judgment and experience building brand and pipeline in the US; proven people leadership.
Nice to have
- Hospitality-sector experience, or a track record of quickly learning a new vertical.
Model-written summary · the original posting is authoritative