Sonar
Marketing Technology Manager
Austin, Texas · On-site · Manager · Full-time · Posted Jul 27, 2026
- Experience
- 4+ years in marketing operations, marketing technology, or revenue operations.
- Education
- Bachelor’s degree in Marketing, Business, Information Systems, or a related field.
About the job
Own Sonar’s marketing technology stack, ensuring platforms are configured, integrated, adopted, and delivering measurable value for marketing teams.
What you'll do
- Manage marketing platforms, vendors, contracts, renewals, budgets, and platform health; evaluate opportunities to improve or consolidate the stack.
- Translate business needs into tooling requirements, coordinate integrations with IT and RevOps, and maintain reliable data flows across marketing tools, CRM, and analytics systems.
- Drive adoption through onboarding and training, report on utilization and ROI, and partner on AI and automation opportunities.
What they ask for
- Hands-on experience managing marketing tool stacks, including analytics, SEO, AI-powered intent, and conversational marketing tools or equivalents.
- Understand integrations between marketing tools, CRM systems, and marketing automation platforms; translate business requirements into technical configurations.
- Experience designing workflows and training materials, analyzing utilization data, building dashboards, and presenting ROI findings.
- Bachelor’s degree in Marketing, Business, Information Systems, or a related field.
Nice to have
- Experience in B2B SaaS or enterprise technology.
Tools
Google Analytics, Semrush, Profound, Qualified, Salesforce
AI focus
Identify marketing automation opportunities, provide business context for workflow design, and champion adoption of AI-powered marketing capabilities.
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