Sonar
Sales Director - West
San Mateo, CA · On-site · Director · Full-time · Posted Jun 22, 2026
- Experience
- 5+ years of sales leadership experience and 5+ years of B2B technology software sales experience.
About the job
Leads Sonar’s West regional sales strategy and organization, owning revenue targets while developing teams and driving regional growth.
What you'll do
- Set regional sales strategy, quota plans, and revenue targets; monitor KPIs, pipeline health, and forecast accuracy.
- Lead, hire, coach, and develop regional sales teams and managers, including participating in strategic deals and executive conversations.
- Partner with Marketing, Product, Channel, and RevOps on go-to-market strategy, processes, and regional planning.
What they ask for
- 5+ years of sales leadership experience, including managing managers and/or multiple teams while owning a regional number.
- 5+ years of successful B2B technology software sales experience.
- Demonstrated success building and scaling sales organizations and developing front-line leaders.
- Strong Salesforce.com and sales analytics tooling experience.
Nice to have
- Experience with Command of the Message.
- Experience in SaaS or a subscription model.
Tools
Salesforce.com
Model-written summary · the original posting is authoritative