Sony
Manager, Paid Media
$130K–$140K
New York · Manager · Full-time · Posted Sep 23, 2026
- Experience
- 7+ years in paid media, digital marketing, media planning, or a related field.
About the job
Leads strategy, planning, execution, and optimization of paid media campaigns that amplify Sony’s brand, content, and social channels.
What you'll do
- Plan, activate, monitor, and optimize campaigns across social, digital video, programmatic, display, and other channels.
- Manage the paid media agency relationship and evaluate its plans, budgets, performance, and recommendations.
- Translate campaign data and testing into audience, channel, creative, and budget recommendations.
What they ask for
- Strong understanding of paid media strategy, planning, activation, optimization, and measurement across digital channels.
- Experience developing and executing paid media strategies across Paid Social, CTV, OLV, programmatic, and other digital media channels.
- Experience managing media agency relationships and optimizing media investment and budget allocation.
- Strong audience strategy, targeting, segmentation, first-party data, and digital media measurement knowledge.
Pay
$130,000 to $140,000 USD annual base salary
Tools
Paid Social, CTV, OLV, programmatic
Model-written summary · the original posting is authoritative