Sony
PR Manager
$97K–$129K
San Diego · Manager · Full-time · Posted Oct 27, 2026
- Experience
- Minimum of 6 years of relevant public relations experience.
- Education
- Bachelor's degree required, preferably in Marketing, Communications, Public Relations, Journalism, Business, or a related field.
About the job
Leads public relations strategy and media engagement for Sony Electronics and its Personal Entertainment products, building brand awareness and earned media impact.
What you'll do
- Develop PR strategies, media relations plans, KPIs, and performance recommendations for product launches and brand storytelling.
- Create communications materials and manage external PR agencies, media relationships, product loan programs, and PR events.
- Identify emerging media and storytelling opportunities, including visibility across AI-powered search, AEO, and LLM-driven discovery.
What they ask for
- At least 6 years of relevant public relations experience.
- Bachelor's degree required.
- Exceptional written, verbal, and presentation skills.
- Experience developing media relations strategies, managing multiple projects, and building media relationships while communicating complex topics.
Nice to have
- Experience in consumer technology, lifestyle, major league sports, or brand PR; external PR agency management.
- Understanding of AI-powered search, AEO, and LLM-driven discovery; experience in complex, matrixed organizations.
Pay
$96,614 - $128,820 USD (base salary)
AI focus
Track AI-powered search, AEO, and LLM-driven discovery and identify opportunities to increase Sony's visibility and authority across emerging channels.
Model-written summary · the original posting is authoritative