Spara
Demand Generation Manager
New York City · Hybrid · Manager · Full-time · Posted Sep 2, 2026
- Experience
- 5+ years running B2B SaaS demand generation or growth marketing end-to-end.
About the job
Build and run Spara’s demand generation function, creating campaigns and channel programs that generate qualified pipeline and revenue.
What you'll do
- Design, launch, and optimize demand generation across paid, email, retargeting, webinars, events, AEO/GEO, and partner co-marketing.
- Run experiments and database nurture, reactivation, and lifecycle programs to generate pipeline.
- Partner with sales on campaign alignment, handoffs, and account-based marketing; use AI for research, personalization, analysis, and automation.
What they ask for
- 5+ years running B2B SaaS demand generation or growth marketing end-to-end.
- Personally built and run paid, email, and content-driven campaigns.
- Strong command of marketing automation, CRM, and attribution tooling (HubSpot, Salesforce, or similar).
- Experience partnering with sales leadership and reps, with focus on qualified pipeline and revenue.
Nice to have
- Experience across both PLG and sales-led motions.
- ABM and field/event marketing experience.
Tools
HubSpot, Salesforce
AI focus
Use AI as a force multiplier for audience research, creative iteration, personalization, campaign analysis, and workflow automation; experiment with AI tools, agents, and automation.
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