Spring Health
Senior Lifecycle Marketing Manager, Provider Marketing (Alma)
$122K–$140K
Remote · Remote · Manager · Full-time · Posted Oct 14, 2026
- Experience
- 6+ years in lifecycle or retention marketing; healthcare or marketplace experience is preferred.
About the job
Leads lifecycle marketing strategy and execution to engage, activate, and retain Alma’s global provider network through personalized, multi-channel campaigns.
What you'll do
- Own end-to-end lifecycle campaigns, including segmentation, journey design, copywriting, and performance measurement.
- Build and optimize email, SMS, and in-app messaging across provider onboarding, activation, retention, and re-engagement.
- Use AI-enabled workflows, experimentation, and performance data to improve messaging and campaign execution.
What they ask for
- 6+ years of experience in lifecycle or retention marketing.
- Proven success leading multi-channel engagement programs from strategy through execution.
- Experience with segmentation, personalization, and testing strategies.
- Proficiency in marketing automation and analytics platforms; ability to travel occasionally for events.
Nice to have
- Experience in mental health or health tech.
- Experience designing journeys for two-sided marketplaces or healthcare providers.
Pay
$121.5K – $140K USD base salary
Tools
Iterable, AI tools, email, SMS
AI focus
Build and use AI-enabled marketing workflows for drafting, personalizing, stress-testing, and iterating on campaign messaging; apply AI to campaign analysis and reusable prompts or frameworks.
Model-written summary · the original posting is authoritative