Spring Health
Vice President, D2C Growth Marketing (Alma)
$213K–$302K
New York (Hybrid) +2 · Hybrid · Director · Full-time · Posted Sep 9, 2026
- Location
- New York (Hybrid)
San Francisco, CA (Hybrid)
Seattle, WA (hybrid) - Experience
- 8+ years in performance marketing, demand generation, or growth marketing; minimum 5 years in SaaS and/or high-growth environments; senior leadership experience owning a consumer acquisition P&L at scale.
About the job
Leads Alma’s consumer growth strategy and team, driving member acquisition, activation, and lifecycle marketing across paid and organic channels.
What you'll do
- Set and execute the full-funnel growth roadmap; lead performance across paid, owned, earned, and lifecycle channels.
- Build and develop a high-performing growth marketing team; partner with Product, Data, Creative, and MarTech teams.
- Manage growth forecasting, budget allocation, measurement, experimentation, and executive reporting.
What they ask for
- 8+ years in performance marketing, demand generation, or growth marketing, including at least 5 years in SaaS and/or high-growth environments and senior leadership owning a consumer acquisition P&L at scale.
- Experience building and developing high-performing growth marketing teams.
- Experience deploying AI-forward or AI-native marketing strategies and tooling.
- Hands-on experience with structured experiments and A/B tests, plus MarTech, attribution, incrementality testing, and privacy-preserving measurement.
Pay
$213,300 – $301,530 USD base salary
Tools
SEM, paid social, programmatic/display, OLV/OTT, Iterable, Salesforce, Marketo, Growsurf
AI focus
Deploy AI-forward or AI-native marketing strategies and tooling; use AI thoughtfully with human judgment and build AI fluency.
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