Strava
Retention Marketing Manager, GTM & Feature Adoption
$125K–$135K
Strava SF +1 · Hybrid · Manager · Full-time · Posted Aug 19, 2026
- Location
- Strava SF
Strava New York - Experience
- 4-6 years of hands-on experience across growth, lifecycle, or product marketing.
About the job
Owns the bridge between Product Marketing and Retention, planning, building, and measuring go-to-market campaigns that support subscription retention and feature adoption.
What you'll do
- Coordinate GTM planning across PMM, MarTech, and Data, defining scope, audiences, success metrics, and timelines.
- Build, QA, launch, and analyze campaigns; design and run incremental A/B tests.
- Connect launch opportunities to lifecycle programs and develop repeatable campaign processes and benchmarks.
What they ask for
- 4-6 years of hands-on experience across growth, lifecycle, or product marketing.
- Track record designing and running experiments, defining success metrics, and translating results into recommendations.
- Experience partnering with data or engineering teams to define targetable audiences and identify data gaps.
- Hands-on experience building and QAing campaigns in marketing automation or ad-serving platforms.
Nice to have
- Familiarity with subscription or freemium business models.
Pay
$125K – $135K USD base salary
Tools
Iterable, Braze, Kevel
Model-written summary · the original posting is authoritative